& Creative Strategy
Inner beauty simplified within swimwear.
During the design development we’ve chosen to align the look and feel with the brand values & giving thought to how it works in several outcomes like the product, collateral & digital space. We’ve chosen to approach the logo in a natural way, by introduces a typographic brand. The elegant details of this bold & organic typeface, represent the female body and her natural curves. We create a sustainable brand via introducing subtle details that highlight the idea behind the brand. For example the bridge of the A refers to waves & the dot of the I ties back to the pearl on the bottom of the sea.
We’ve chosen for a natural skin colour palette. The art direction across this concept combines raw landscape shots and frames that shape the body in an interesting way by zooming on parts of the figure.