We used two personas for this projects. Each with their own goal and journey. The landing page has been designed with to personas in mind. People looking to rent/buy and real estate agents offering information as the middleman for this exclusive development project. The result is a flat design with a modern and young twist to it. Big fonts and a bold primary colour contrasting to white. The red color is extracted from the orange often used in prisons. This style attracts the younger target group set out in the brief.