Coburg Quarter

A conceptual project development proposed by Future Estate for the former Pentridge Prison site.
Landing page

We used two personas for this projects. Each with their own goal and journey. The landing page has been designed with to personas in mind. People looking to rent/buy and real estate agents offering information as the middleman for this exclusive development project. The result is a flat design with a modern and young twist to it. Big fonts and a bold primary colour contrasting to white. The red color is extracted from the orange often used in prisons. This style attracts the younger target group set out in the brief.